Monday, April 23, 2007

Gah! Westernization gone bad... again!

TOKYO, April 20 - Japan's centuries-old less-is-more approach to eating -- tiny portions, elegantly arranged to feast the eye as much as the stomach -- is being challenged by an invasion of supersize fast-food, American-style.

Mega Mac burgers at McDonald's, giant pudding servings and mammoth packets of instant noodles are tempting consumers in a country whose moderate serving portions have often left foreign visitors wondering when the main course would arrive.

The Godzilla-sized creation -- four meat patties layered between three slices of bun with cheese and lettuce -- joined McDonald's menu from January for a limited period and is back for brief cameo appearances after proving more popular than expected.

More from: Reuter's Life.

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